Go to Market Strategy

• Customer Segmentation
• Channel Strategy Optimization
• Cross-Functional Alignment

Superior go-to-market execution starts with having the right strategy aligned across the entire organization. Selby & Company brings decades of practical experience creating successful go-to-market strategies that help technology clients target the right customers through the right channels to accelerate growth and maximize productivity.

• Coverage Model Design
• Incentive Compensation Design
• Organizational Structure Blueprint

A high-level strategy requires a clear definition of roles, coverage ratios, incentives, reporting relationships, and decision rights. I bring a unique combination of in-depth best practices and hands-on experience to help my clients create custom operating models tailored to their business.

• Process Re-Engineering
• Business Performance Management
• Sales Training and Enablement

Consistent world-class execution requires the development of new capabilities in people, process, and technology. I work with my clients to develop the optimal combination of processes, technology and AI, metrics, advanced analytics, reporting, and training and enablement to sustain long-term performance improvement.

• Candidate Evaluation
• Executive Coaching
• Revenue Operations Academy

World-class go-to-market organizations have outstanding people in the right roles. I know what great talent looks like in Sales and Revenue Operations functions, and I work with clients to identify and evaluate potential candidates for key positions and develop current and future leaders through one-on-one coaching and team training workshops.